Thursday, July 19, 2012

Etten Eller: Jewelry

Brooklyn-based jewelry company, Etten Eller, has a fabulous concept for naming their designs; pick an interesting date in history and assign it to a piece of jewelry.  They cover everything from "The day the first canned beer was sold (1.24.1935)" to "The day Elvis Presley becomes Federal Agent At Large for the DEA (12.21.1970)".  It completely appeals to my history-buff sensibility and really, names for jewelry is kind of arbitrary, right?

Each piece is defined by a date in history.  Jewelry, like dates, act as tools in marking memories, leaving us with symbols to remind us of significant events.




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